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Drive Results with Expert Google Ads Management
When potential customers search for terms like “laser hair clinic near me” or “affordable lawn care services”, being the first result they see can make all the difference. At Click Click Media, we’ve been helping businesses achieve this visibility through expertly managed Google Ads campaigns since 2009.
As a Google Premier Partner ranked in the top 3% of Australian Google Ad agencies, we combine extensive experience with advanced automation and data-driven strategies to position your business where it matters most- right in front of your ideal audience.
Why Google Ads?
Google Ads is one of the most powerful tools for businesses today. With billions of daily searches, you can appear in the right place and time in front of the right people.
What makes Google Ads so effective?
- Instant Results: Start driving traffic and leads from day one.
- Targeted Reach: Ads are tailored to reach customers searching for your products or services.
- Diverse Formats: From search ads to video and shopping ads, there’s a format for every goal.
- Budget Flexibility: Spend as little or as much as you like, adjusting campaigns based on performance.
Common Google Ads Concerns (and How We Solve Them)
“I’m worried I’ll waste my budget.”
This is a valid concern. But with us, every dollar is spent strategically. We optimise your campaigns daily to ensure you’re not paying for irrelevant clicks or ads that don’t convert.
Tip: Start with a smaller budget to test the waters. As your campaigns prove successful, you can scale up confidently.
“What if people click but don’t buy?”
Clicks are just the beginning. We optimise your landing pages, ad copy, and calls to action to turn visitors into paying customers.
One of our clients, a local florist, saw lots of traffic but minimal sales. Her conversions tripled within two weeks after tweaking her landing page and adding a special “Order Now” discount.
“It all sounds so technical.”
That’s where we come in. You don’t need to know the difference between CPC (Cost-Per-Click) and CPA (Cost-Per-Acquisition)—we’ll handle the technical stuff while keeping you updated with simple, clear reports.
“I’ve Had Poor Experiences with Google Ads and Other Agencies”
You’ve been down this road before—investing your time and money into Google Ads campaigns, trusting agencies that promised results, only to feel let down and out of pocket. Maybe the ads didn’t perform, or you were left in the dark about what was happening with your campaigns. It’s exhausting and makes you question if Google Ads is even worth it.
Why This Happens:
- Overpromising, underdelivering: Agencies that make big promises don’t back them up with strategies or results.
- Lack of transparency: Reports full of jargon or vague explanations, leaving you unsure where your money went.
- Poor communication: Agencies that don’t respond to your concerns or keep you updated.
- Neglected campaigns: Minimal optimisation, leaving ads underperforming while your budget drains away.
How We Fix It:
We understand how frustrating these experiences can be and are here to change that. Our approach is built on honesty, setting realistic expectations and delivering results. With transparent reporting, proactive management, and close collaboration, we ensure your campaigns perform while addressing your goals and concerns.
How We Make Google Ads Work for You
Our Google Ads agency believes Google Ads is as much an art as a science. Here’s how we’ll make it work for your business:
Step 1: Understanding Your Business
We’ll meet with you (virtually or in person) to discuss your goals, customers, and what makes your business unique. This isn’t just about launching ads – it’s about creating campaigns that feel authentic to your brand.
Example: Are you a cafe owner aiming to get more morning customers? We’ll focus on keywords like “best coffee near me” and run ads during peak morning hours.
Step 2: Designing High-Impact Campaigns
From keyword research to ad copy creation, we design ads that resonate with your audience and meet their needs. Our experts build campaigns using the latest tools and techniques, including:
- Performance Max Campaigns: These goal-based campaigns use Google’s AI to serve ads across all its platforms – search, Display, YouTube, and Gmail—maximising reach and conversions.
- Google Shopping Ads: Perfect for e-commerce, these ads showcase your products with images, prices, and reviews, giving customers all the information they need to purchase.
- Remarketing Ads: Re-engage visitors who didn’t convert the first time, returning them to complete their journey.
Step 3: Crafting Compelling Ads
Your ads are often the first impression potential customers have of your business. Our copywriters ensure your ads are click-worthy and conversion-worthy.
Pro Tip: Use a call-to-action that speaks directly to your audience’s needs. For example, “Book Your Free Quote Today” often works better than “Contact Us.”
Step 4: Smart Budgeting and Bidding
Google Ads isn’t about spending big; it’s about spending smart. We’ll set up your campaigns with a budget that suits you and use strategic bidding to maximise every dollar.
Step 5: Landing Page Optimisation
Getting clicks is one thing—keeping those visitors engaged is another. We’ll ensure your landing pages are clear, easy to navigate, and designed to convert.
Our real estate client saw a 40% lead boost after we simplified their landing page and added trust elements like customer reviews.
Step 6: Ongoing Monitoring and Improvements
Digital marketing isn’t “set and forget.” We monitor your campaigns daily, testing new ideas, refining keywords, and adjusting to keep your ads performing their best.
Pro Tip: Don’t get discouraged by the learning curve. Even the best campaigns need tweaking in the early days—this is normal and part of the process.
Types of Google Ads We Offer
Google Ads isn’t one-size-fits-all. We tailor our approach to suit your business and audience:
Search Ads
These are the classic text-based ads that appear in Google search results. They are perfect for businesses that want to connect with people searching for their services.
Display Ads
Show off your brand with visually stunning ads across millions of websites and apps. These ads are great for brand awareness and retargeting.
Pro Tip: Pair display ads with remarketing campaigns to re-engage visitors who didn’t convert the first time.
Shopping Ads
Do you run an e-commerce store? Shopping ads let customers see your product images, prices, and reviews in search results.
Fun Fact: Businesses that use Shopping Ads often see higher click-through rates than regular text ads.
YouTube Ads
Want to tap into video marketing? We create YouTube campaigns that tell your story and drive engagement.
Our Core Google Ads Services
1. Performance Max Campaigns
Performance Max is Google’s all-in-one advertising solution. It uses machine learning to optimise your campaigns across all Google channels, delivering the best possible ROI.
Why Choose Performance Max?
- Automates bidding, targeting, and placements to maximise results.
- Uses advanced audience signals to reach customers more effectively.
- Provides actionable insights to help refine your overall marketing strategy.
Tip: Performance Max is especially effective with high-quality assets like compelling images and videos.
2. Google Shopping Ads and Merchant Center
If you run an eCommerce store, Google Shopping Ads can be a game-changer. These ads display your products directly in search results, with images, prices, and links to your store.
How We Optimise Google Shopping:
- Product Feed Setup: We use Google Merchant Centre to upload and manage your product inventory, ensuring your feed is optimised for visibility.
- Custom Campaigns: From single-product promotions to dynamic retargeting, we create tailored strategies to meet your goals.
- Advanced Reporting: We track every metric, from impressions to sales, helping you understand what’s working and where to improve.
Pro Tip: Regularly update your product feed to avoid disapprovals or missed opportunities.
3. Remarketing Ads
Not all customers convert on their first visit. Remarketing Ads let you reconnect with those who’ve interacted with your site, encouraging them to return and complete their purchase or inquiry.
Why Remarketing Works:
- Targets warm leads who are already familiar with your brand.
- Increases ROI by focusing on high-potential customers.
- It can be personalised to specific actions (e.g., “You left this item in your cart!”).
One of our clients, a boutique fashion retailer, saw a 50% increase in sales by running remarketing ads reminding customers of items they viewed but didn’t buy.
Why Choose Click Click Media?
- Proven Expertise: Since 2013, we’ve ranked in the top 3% of Australian Google Premier Partners, offering unparalleled insight and results.
- Automation Technology: We utilise advanced tools to streamline processes and deliver optimal outcomes.
- Dedicated Support: Your campaigns are managed by a Sydney-based account manager who works closely with you to achieve your goals.
- Data-Driven Analysis: Every decision is backed by analytics to ensure continuous improvement and ROI growth.
Real Success Stories
From Local Hero to National Brand
A Sydney-based gym started working with us to attract new members. Using Google Ads, we launched hyper-local campaigns targeting people within a 5km radius. Within six months, their membership doubled, and they’ve since expanded to multiple locations.
Ecommerce Boost
An online retailer specialising in women’s fashion wanted more sales. After implementing Shopping Ads and retargeting campaigns, their revenue increased by 200% in three months.
Breaking into a Competitive Market
A tech start-up needed to stand out in a crowded industry. We used Google Ads to target niche keywords and highlight their USPs. The result? There was a 3x increase in demo requests within the first month.
Ecommerce Growth with Google Shopping
A furniture store wanted to boost its online sales. By optimising its product feed in Google Merchant Center and running Shopping Ads targeting its best-selling items, we helped it achieve a 3x return on ad spend within three months.
Re-Engaging Customers with Remarketing
A Sydney-based gym needed help with membership renewals. We launched remarketing campaigns targeting users who hadn’t renewed in six months, offering limited-time discounts. The result? A 40% jump in membership renewals in just one month.
Maximising ROI with Performance Max
A local landscaping company needed leads for their premium services. By running Performance Max campaigns, we increased their lead volume by 200% while lowering their cost per lead by 30%.
Google Ads FAQs
How much should I spend on Google Ads?
The answer depends on your goals, industry, and competition. Think of your budget as the fuel for your advertising engine. If you’re starting with a small budget, you’ll likely see fewer clicks but can still achieve meaningful results with the right strategy.
Small Budgets (e.g., $500/month) are perfect for testing the waters, focusing on a few high-value keywords. This is like dipping your toes in the water to see how warm it is.
Medium Budgets (e.g., $1,000–$3,000/month) allow for broader targeting and testing of different ad types. It’s similar to upgrading from a bicycle to a car for your commute—you’ll get there faster and more efficiently.
Large Budgets (e.g., $5,000+/month): This is ideal for businesses looking to dominate their market. Think of it as a high-speed train capable of covering more ground and reaching your destination quicker.
Tip: Start with a budget you’re comfortable with. As your campaigns show positive returns, you can confidently increase your investment.
What if I’m new to Google Ads?
It’s perfectly normal to feel unsure about jumping into Google Ads. Consider it like learning to drive a car—at first, there’s a lot to figure out (steering, gears, mirrors), but with an experienced instructor (that’s us!), you’ll soon feel confident and in control.
How we help beginners:
Simplified Strategies: We handle the complex setup, so you don’t have to worry about terms like CPC or CTR.
Guided Decisions: We’ll help you decide which campaign types suit your goals. For instance, a local café might benefit most from Search Ads, while an online store would see success with Shopping Ads.
Easy-to-understand Reports: Forget confusing dashboards; we provide clear, actionable insights tailored to your needs.
How do you measure success in Google Ads?
Success in Google Ads isn’t just about clicks—it’s about meaningful results for your business. Imagine running a shop: Would you measure success by how many people walk in the door or how many buy something? We focus on the latter.
Here’s what we measure:
Leads Generated: How many inquiries, sign-ups, or phone calls did your ads drive?
Sales: Did your ads result in purchases? If so, what was the return on investment (ROI)?
Cost-Effectiveness: How much did acquiring a lead or sale (CPA) cost?
Analogy: Think of your Google Ads campaign as a fishing trip. It’s not about how many casts you make (clicks) but how many fish you catch (conversions).
How does remarketing work?
Remarketing is like sending a friendly reminder to someone interested in your business. Let’s say a potential customer visits your online store and browses your products but leaves without buying. Remarketing ads “follow” them across the web, encouraging them to return and complete their purchase.
Example: Imagine you visit a shoe store but don’t buy anything. Later, you see ads for those shoes while reading a news website or scrolling through social media. That’s remarketing in action.
Why it works:
Targets people who are already familiar with your brand.
Offers personalised messages like “Still thinking about this item? Get 10% off today!”
It helps recover lost opportunities and boosts conversions.
What is the difference between Search Ads and Display Ads?
Search Ads: These are text-based ads that appear at the top of Google’s search results. They’re like having a prominent billboard on a busy highway where people actively seek your services.
This is best for businesses targeting high-intent customers searching for specific products or services (e.g., “plumber near me”).
Display Ads include images or graphics on websites, apps, and YouTube. Think of them as digital posters placed in places your audience frequents, like popular blogs or news sites.
Best for Increasing brand awareness and reminding past visitors of your offerings.
How does Performance Max work?
Performance Max campaigns use Google’s advanced AI to deliver ads across all Google platforms – search, Display, YouTube, Gmail, and Maps. It’s like having a Swiss Army knife for advertising, designed to work seamlessly across multiple channels.
Benefits:
Automatically adjust bids and placements to maximise conversions.
Uses machine learning to find high-value customers.
Saves time by managing multiple ad types in one campaign.
Imagine hiring a personal shopper who knows your style, budget, and preferences and brings you only the best options. That’s what Performance Max does for your ads—it finds your ideal customers and delivers your message most effectively.
What is Google Merchant Centre, and how does it relate to Shopping Ads?
Google Merchant Centre is like your online product catalogue. It’s where you upload details about your products (images, prices, descriptions), which are then used for Google Shopping Ads.
How we optimise it:
Accurate Product Feeds: Ensuring all product information is up-to-date and follows Google’s guidelines.
Enhanced Visuals: Using high-quality images to attract attention.
Strategic Categories: Organising products effectively so they appear for the right searches.
Think of Google Merchant Center as the backend of your online store and Shopping Ads as your shop window display. A well-maintained Merchant Center ensures your “window” attracts the right customers.
How do I know if my campaigns are working?
You’ll know your campaigns are successful when you see measurable improvements in key business metrics.
What we track:
Increased traffic to your website.
Higher conversion rates (e.g., more sales, inquiries, or bookings).
Reduced CPA (cost per acquisition).
Pro Tip: It often takes weeks to months to gather enough data to optimise effectively. Think of it as planting seeds—regular monitoring and adjustments will lead to growth over time.
Let’s Build Something Amazing Together
Your business deserves a marketing partner who is as passionate about its success as you are. At Click Click Media, we turn your goals into growth through custom Google Ads, continuous optimisation, and a friendly, customer-first approach.
Ready to transform your digital presence? Call us today on 1300 781 961 and start building your success story.
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We have been helping businesses thrive since 2008.
We’ve provided over 500,000 hours of technical engineering to brands big and small
